Her driving force

Growing up in Canada, Lori Senecal looked up to her successful siblings who gave her the motivation to work hard in life.A sales and marketing graduate who is dedicated to empowering employees and also has a talent to transform companies, Lori Senecal has become a sought-after name by different organizations.


Her great leadership skills have seen Lori climb up her career ladder quite fast in the different global organizations she has worked with. These include Coca-Cola, DDB worldwide communications Group Inc, McCann Worldgroup, MDC Partners Inc, among others where she held top positions as CEO and Director in most of these organizations. She currently is the Global CEO of CP+B where she is in charge of coordinating a total of 10 offices internationally.

Her tremendous impact on the growth of the company has seen CP+B named among the 2017 list of creativity Innovators of the year.Lori’s achievements have seen her win Awards such as the Quantum leap Award in 2013, and She has been named a woman to watch in the advertising world, she has also for two years in a row, appeared in the Adweek’s power 100 lists. Check out Adweek to know more.

Lori’s success in transforming businesses fast comes from the fact that she incorporates talented people who are innovative and uses this to bring growth to companies. Her other expertise in digital strategy, consolidated marketing, and advertising has helped her greatly in achieving her success. Asked to comment on the latest trends in digital advertising, Lori advises on innovative adverts that speak to the viewers on a more personal level, that spur emotional reactions and that create an enjoyable experience for the viewer. She says this can be achieved by using strong colors, making the ads mobile friendly, use of interesting content which incorporates humor and trends.

Other Interests

According to Blogwebpedia, Lori has a brilliant mind which helps and empowers young people in business by helping them to bring up and turn new ideas into actual businesses. This saw her chair and be part of the Isaac Award organization which applauds new and brilliant innovations from business students. Lori also finds technology and photography enjoyable.

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